A competitive analysis is the analysis of your competitors and how your business compares. By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage.
Email marketing is the act of targeting consumers with a commercial message through email with the goal of driving sales, increasing customer loyalty, or communicating important information. It's a form of a direct marketing that, in the past, was commonly used to target mass groups of people.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs.
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.
SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine
