Lead Management

Enterprises face the following challenges with their lead management solutions:

  • Leads have limited life span and they are wasted if they are not delivered to the right person at the right time.
  • If the leads are not properly qualified and scored, sales team will spend more time on a lead that has lower probability of conversion compared to a highly qualified lead resulting in lower sales.
  • Inefficient lead management can result in duplicate leads or poorly qualified leads wasting valuable time and money.
  • Lack of visibility into the sales pipeline for senior management
  • Lack of visibility into the Lead Management process or leads in various stages, conversion rates etc.

We manage your sales follow up with:

  • Pay per Click (PPC) campaigns
  • Direct mail
  • Inbound/outbound telemarketing
  • E-mail
  • Social media marketing

From demand generation strategy to sales activities, all the way through to winning P&L outcomes, South West is committed to providing you insights into what’s really driving your go-to-market performance. You can’t improve what you don’t measure.